Commercial organic gardening is nothing but making fruits, vegetables, flowers, etc. organically and selling them for money. As this exercise would involve catering to the requirements of more than just three to four people, commercial organic gardening produce has to be much bigger. With commercial objectives, you’ll also have to look into the produce’s viability in the local market.
Nowadays, it’s good to see organic produce getting preferred over mainstream produce, with regular shoppers shifting to organic items. This is precisely the reason why most manufacturers like to call their products natural or organic. But not all the so called “organic” products are organic, as the term is often used solely for marketing purposes.
With organic gardening, there are no fertilizers, chemical pesticides, artificial growth promoters, or plant antibiotics involved in the process, which begins with cultivation and ends with harvesting. Organic gardening entails no compromises; you either use chemicals or do not use them at all.
Therefore, most organic shoppers are heading to community-based or individual organic garden mowers for their organic products. In other words, these buyers will shun the supermarkets and focus on small-scale producers. With such small producers, it’s possible to see and inspect how fresh the produce is, a luxury that’s not possible with the big stores. Also, small-scale producers let you check out their gardens and also see what the care-taking and growing involves.
For a garden grower, it’s imperative to make a profit from the organic garden and sustain the business. In the initial stages, the focus would be on serving the local community. However, with time, the objective has to get bigger, the markets must widen, and shipping items should become a routine business operation. But, let’s not get too excited here.
To make a good level of profit in the organic gardening business, a focused marketing ploy has to be in place. This entails creating a marketing strategy even before you start planting crops. A target market must be ascertained and a plan for reaching the target should be devised. This way you would eliminate produce wastage by not cultivating plants or crops unnecessarily that won’t see buyers in the market.
There are several ways to dispose produce. For instance, you may erect a modest stall at your yard each weekend to sell the leftovers or extra produce at a discounted price. Start selling them your produce and if the fruits and vegetables are good enough, the word would quickly spread across your neighborhood.
Also, you may implement tail-gate marketing techniques, which involves hoarding your produce in a van, parking the van along roadsides, and directly selling them to the people passing by. Though not the most effective way to sell things as people are not most likely to stop by and buy fruits and vegetables when they’re not in the buying frame of mind, it’s certainly an inexpensive and quick method.
However, if you want to sell your additional produce without much fuss and hassle, there’s always the farmer’s market. Farmers are not too critical about the produce, unlike end consumers, and they also pay a decent price.
Getting in touch with a farmer’s market also paves way for getting to meet and know suppliers or dealers in your region. These contacts should help you gain more commercial leverage going forward.
- To sum up, market for organic gardening is all about commercial gardening. There are additional responsibilities as you are now answerable to your buyers. However, irrespective of the heights your business reaches commercially, it should never be at the expense of losing your love for gardening.